UX Research
UX research is my favorite combination of art and science. I bring sensitivity and thoughtfulness to discussions with customers and internal stakeholders to understand the problems from a big picture perspective. Then I dig into the details to understand what changes could be made that would measurably improve the experience.
Self-Service Design
It's notoriously difficult to quantify a service design experience. I decided to try anyways. I completed multiple research studies to produce detailed content and IA recommendations based on trends I documented with customer feedback and behavior.
Knowledge Base
IA Redesign
After outgrowing an outdated tag structure for our Knowledge Base articles, I completed IA research studies and interviews to define customers' mental models for HubSpot's tools. Then I designed and tested an interface for users to navigate the IA to find what they're looking for.
Want to connect?
Find me on Linkedin or send me an email.