The best information architecture is thoughtful, well-researched, and inclusive. I have experience running menu tree tests, open card sorts, surveys, user interviews, and usability testing to articulate users' goals and help them find their way.
After outgrowing an outdated tag structure for our Knowledge Base articles, I completed IA research studies and interviews to define customers' mental models for HubSpot's tools. Then I designed and tested an interface for users to navigate the IA to find what they're looking for. The research for this project influenced the other projects on this page.
Table of Contents
To shorten the distance between our readers and their answer on the Knowledge Base, I designed a dynamic table of contents for each article. By collaborating with my developer, we created a design that's automatically localized in all our supported languages.