SEO Tool Microcopy

Problem

Identified unclear language patterns contributing to low adoption and a perception that using a feature took "too much time."

• In the example below, a user who reads Add get started to the title could easily think this is an instruction for them to complete.

• Instead, this phrase is being used to tell the user that this item has already been completed.

• There were also multiple separate to-do items for the same page feature, including:
  • 3 separate recommendations related to the meta description.
  • 4 recommendations about the page title.
    
    

Solution

I provided example copy for 2 possible solutions to help the team visualize what both options would entail.

Then I collaborated with the UX designer to group related recommendations. This way, users would see a shorter list, and all the related recommendations can be viewed in one place.

Results

The UI copy changes resulted in 75% positive sentiment in user feedback with very low negative sentiment. Support ticket volume for analyzing SEO recommendations also fell by 38% 😊