---
title: Vinyasa Yoga Beats Portfolio - SEO Tool
description: I work with product teams to create a better content experience with our tools.
image: https://www.vinyasayogabeats.com/hubfs/Canva%20images/canva-image-8.png
---

## SEO Tool Microcopy

### Problem

Identified unclear language patterns contributing to low adoption and a perception that using a feature took "too much time."

- In the example below, a user who reads *Add get started to the title* could easily think this is an instruction for them to complete.
- Instead, this phrase is being used to tell the user that this item has already been completed.

*![](https://www.vinyasayogabeats.com/hs-fs/hubfs/image-png-Sep-04-2020-04-12-01-16-AM.png?width=300&name=image-png-Sep-04-2020-04-12-01-16-AM.png)*

- There were also multiple separate to-do items for the same page feature, including: 
    - 3 separate recommendations related to the meta description.
    - 4 recommendations about the page title.

### Solution

I provided example copy for 2 possible solutions to help the team visualize what both options would entail.

![](https://www.vinyasayogabeats.com/hs-fs/hubfs/image-png-Sep-04-2020-04-37-55-53-AM.png?width=600&name=image-png-Sep-04-2020-04-37-55-53-AM.png)

Then I collaborated with the UX designer to group related recommendations. This way, users would see a shorter list, and all the related recommendations can be viewed in one place.

![](https://www.vinyasayogabeats.com/hs-fs/hubfs/image-png-Sep-04-2020-04-36-40-20-AM.png?width=339&name=image-png-Sep-04-2020-04-36-40-20-AM.png)

### Results

The UI copy changes resulted in **75% positive sentiment** in user feedback with very low negative sentiment. **Support ticket volume for analyzing SEO recommendations also fell by 38%** 😊

## Want to connect?

Find me on [Linkedin](https://www.linkedin.com/in/megankdriscoll/) or send me an email below.

### Get in touch