---
title: Megan Driscoll | Content Designer
description: Hi, I'm Megan. I'm a Content Designer with over ten years of experience writing for a global audience. I naturally see the big picture. My greatest strength is connecting teams with shared goals to help us create a better experience for users, together.
---

# [Megan Driscoll](https://www.vinyasayogabeats.com/megan-driscoll-content-designer?hsLang=en)

# Plain language training

## Results

- 4 dozen product designers transforming complex content into plain language 
- 100% of participants agreed or strongly agreed that they: 
    - felt more confident about writing in plain language
    - would recommended this training to other designers
- Feedback that most commonly described the activity as "fun" 🥰

## Problem to solve

In 2022, I joined a large design team at [Klaviyo](https://www.klaviyo.com/) (a marketing automation software platform). The product was originally designed by a developer and the language was technical and verbose.

Since 2021, the design team that had grown from a few very senior product designers to a large team that included dozens of junior product designers. As the product grew, similar-looking content continued to propagate across the platform.

## My role

To scale clearer and more accessible product content quickly, I proposed to train our entire design team on how to write in plain language.

- Product content audit to identify key phrases and experiences where language could be more clear, concise, and accessible.
- Reviewed source materials from [plainlanguage.gov](https://www.plainlanguage.gov/) and [WCAG 3.0](https://www.w3.org/WAI/GL/WCAG3/2020/how-tos/clear-words/) to synthesize plain language principles our designers should keep in mind.
- Brainstormed with content design team members on how to structure and pace the interactive portion of the training.
- Mapped out each principle we wanted to highlight, and created an exercise with original content to practice rewriting. 
- Tested the training with product designers to ensure the content and activity were clear and engaging.

## Solutions

I designed and ran a 5-minute [training ](https://www.vinyasayogabeats.com/hubfs/2023%20portfolio/Writing%20in%20plain%20language-1.pdf) followed by hands-on learning:

- plain language principles
- examples of how to apply plain language inside our product
- key phrases to avoid in our product
- a toolkit of plain language resources to use during the activity
- an interactive breakout activity to practice plain language writing

![](https://www.vinyasayogabeats.com/hs-fs/hubfs/image-png-Sep-10-2023-11-12-27-6079-PM.png?width=640&height=462&name=image-png-Sep-10-2023-11-12-27-6079-PM.png)

![A custom user flow to sign up for a visit at a cat cafe. Website content was fictitious but based inspired by a real site.](https://www.vinyasayogabeats.com/hs-fs/hubfs/reviews%20+%20plain%20language/User%20flow%20to%20practice%20plain%20language.png?width=640&height=475&name=User%20flow%20to%20practice%20plain%20language.png)

## Feedback

> #### *"The session was a great reminder of how to practice inclusive copy writing"*

> *"The activity was super fun and helpful for reinforcing the lesson" *
> 
> *"Loved the breakout to apply the content and loved the fun context of the activity"*

![Screen Shot 2023-08-01 at 10.40.42 PM](https://www.vinyasayogabeats.com/hs-fs/hubfs/reviews%20+%20plain%20language/Screen%20Shot%202023-08-01%20at%2010.40.42%20PM.png?width=800&height=110&name=Screen%20Shot%202023-08-01%20at%2010.40.42%20PM.png)